Words: Nate Lucht

Running a cleaning business can be both rewarding and challenging. Whether you’re just starting out or looking to expand, creating the right environment for growth is key to success. As founder and CEO of Spotless Co., a thriving US-based cleaning business, Nate Lucht has learned that scaling your business takes patience and diligence. Here are five areas he has discovered over the years about setting the stage for growth and success.

1. Build a solid foundation

Before you can grow, you need a firm foundation. This starts with defining your mission, values and goals. What makes your cleaning business unique? Why should customers choose you over the competition? For Spotless Co., it was essential to differentiate ourselves. We wanted to be the company that clients trust to make their spaces shine, not just a name on an invoice. Document your processes early on, from how you onboard clients to how you train employees. Consistency is the backbone of scalability.

2.  Invest in your team

Your employees are the lifeblood of your business. Treat them well and they’ll take care of your customers. I’ve always believed in recognising employees as an organisation’s greatest asset. Hiring the right people and providing them with the necessary training and tools is crucial. Regular check-ins and open communication create a sense of belonging and accountability among team members. 

3. Focus on exceptional customer service

In the cleaning industry, word-of-mouth referrals are the best ‘thank you’ we can receive. Providing exceptional service goes beyond just doing a good job. It’s about understanding your customers’ needs and exceeding their expectations. For example, one of our clients mentioned how much they appreciated it when we left a handwritten thank-you note after completing a particularly tough job. That small gesture led to several referrals and cemented our reputation for going above and beyond. 

4. Tell your story to stand out

Marketing isn’t just about promoting your service. It’s about sharing your story in a way that resonates with your audience. Customers want to know who they’re supporting and why your business matters. Highlight what makes your company unique, whether it’s your dedication to eco-friendly practices, your team’s expertise or your commitment to community engagement. Be authentic and consistent in your messaging. People are drawn to genuine and relatable brands.

5. Stay financially savvy

Growth often requires investment, whether hiring more staff, purchasing equipment, or ramping up marketing efforts. Having a clear financial plan is so critical. Monitor your cash flow closely and look for areas where you can reduce costs without compromising quality. If monitoring your finances is an area where you struggle, make it a priority to find a good bookkeeper or accountant who can support you.

Setting the stage for growth in your cleaning business requires intentional efforts and a clear vision. By building a strong foundation, investing in your team, leveraging technology and maintaining a growth mindset, you can create a business that thrives.

Remember, growth doesn’t happen overnight. Take it one step at a time, so celebrate the small wins along the way. If I can do it, so can you. Here’s to a cleaner, brighter and more successful future for your business!

An extended version of this article first appeared on the Cleanfax website.