‘Creating the world’s greatest occupational skin care range’ has been the Deb Group’s strategic goal following that company’s acquisition of competitor Stoko some 12 months ago. Now, Deb’s distributor/resellers are being encouraged to enjoy the profitable opportunities the new Deb Stoko range offers.
In what was part of a global roll-out of the Deb Stoko range, distributors and resellers gathered at Oatlands House (Sydney) mid-July for a lunchtime presentation.
In welcoming industry executives to the Sydney launch, Deb Australasia and South East Asia CEO Steve Saboune welcomed attendees and said that his management team would show “how we can grow this category with you, our partners.”
He explained that over the past 12 months Deb Group had forged an outstanding product range by successfully harmonising the Deb and Stoko offerings.
“Together, with you our resellers, we can work to educate the market,” Saboune stated. “Our products are good for people, and they need them,” he added.
As the presentation moved into gear, Australasian national marketing manager Jason Rigley described how the Deb brand’s inherent strength of innovation had been melded with Stoko’s scientific credentials.
“One of our goals is to see Deb Stoko as being the lead occupational skin care range with all our distributors,” Rigley emphasised.
He set out the Deb Stoko brand and range’s development process and noted that “products were selected based on evidence and using the expertise from a wide number of sources including [the company’s] sales, marketing, and research and development executives.”
Rigley extolled his audience to “tap the potential of the market” and underscored the Deb Stoko range’s profitability.
In essence, Deb is the company name; Deb Stoko is the master brand; and then there are a number of product brands covering categories of Protect, Cleanse, Sanitise and Restore.
Protect brands are Stokoderm and Travabon; Cleanse Washroom is Refresh; Cleanse Industrial are Estesol, Solopol, Kresto and Deb Natural Power Wash; Cleanse Antibacterial is OxyBAC; Sanitise is InstantFOAM; and Restore is Stokolan.
Significant thought and investment has gone into creating the products’ livery [labelling] including Deb Stoko master brand; application colour; step icon; name and multi-lingual description; usage icon; and cleanse rating.
“We now offer the world’s best products; incomparable breadth of range; continuous innovation; deep knowledge and support; a cost advantage; and smart packaging,” stressed Rigley.
The third presenter was national sales manager Michael Hardy who outlined the ‘go to market’ strategy. He detailed the raft of sales tools available for distributors, which include a catalogue; product information sheets; cross reference guide; customised migration file; debgroup.com website; and on request end customer e-shots.
“And there will be more tools to follow,” Hardy noted.
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