Dettol Pro Solutions, Reckitt’s business-to-business arm, has announced a partnership with Accor, the largest hotel operator in the Pacific.
The partnership will see Dettol Pro Solutions provide Dettol products to Accor’s hotels, apartments and resorts.
As part of the alliance, event and meeting spaces within Accor’s properties, such as Novotel, Mercure and Sofitel, will provide hosts and guests with complimentary access to Dettol Instant Hand Sanitiser and other products, including Dettol’s 2in1 Hands and Surfaces Wipes and Disinfectant Cleaning Wipes.
Reckitt research reveals that nine in 10 (92 per cent) Australians1 say hygiene measures and protocols of businesses and organisations they visit are important. Therefore, providing comprehensive hygiene assurances and enhanced confidence to consumers is crucial.
As a program member, Accor establishments will be provided with Dettol branded signage to display in meeting and events rooms, entrance points and online to encourage good hand hygiene.
Team members will be provided with science-backed targeted cleaning protocols for high-traffic, high-touch areas such as lift buttons, touchscreens, and door handles.
David Rankine, general manager of Reckitt Health ANZ said partnering with Accor to assist in protecting its guests when they are in their care, demonstrates both organisations’ commitment to hygiene and germ protection.
“It has been a really tough few years for the hotel industry. We know from our latest research overseas that 80 per cent of people ‘definitely’ expect strict cleaning protocols in four- and five-star hotels2.
“With Australia’s borders now open to international tourists, guests and team members can feel confident in the strict hygiene measures we are implementing together via the Dettol Pro Solutions program; Accor is well-placed to return to normal operations and capacity levels. We’re very proud to be supporting one of the world’s largest hotel operators with Reckitt’s industry-leading rigour and expertise.”
Sarah Derry, CEO of Accor Pacific, said Accor’s investment in this partnership will bring peace of mind to all when working or staying at one of our properties or attending for a meeting or event.
The partnership with Dettol Pro Solutions marks an evolution in Accor’s cleanliness protocols and standards.
As a commitment to its strict hygiene standards, in 2020, Accor deployed the ALLSAFE label, developed with and vetted by Bureau Veritas, a French company that provides industry-leading testing, inspection and certification services for brands.
The label represents Accor’s new elevated cleanliness protocols and standards which are audited by the Group’s operational experts or third-party auditors.
Accor has more than 340 hotels, resorts and apartments to choose from in Australia, including international brands such as Sofitel, MGallery, Art Series, Pullman, Swissôtel, Grand Mercure, Peppers, The Sebel, Mantra, Novotel, Mercure, Tribe, BreakFree, ibis, ibis Styles and ibis Budget.
1 Kantar, September 2020. A study prepared for Dettol at Reckitt to understand the Australian consumer mindset and role of Dettol during COVID-19, n=1007
2 Hauser and Associates. Lysol/Dettol Strategic Partnership Research Final Results July 2021.
Comment below to have your say on this story.
If you have a news story or tip-off, get in touch at firstname.lastname@example.org
Sign up to INCLEAN’s newsletter.