Located in Osborne Park, the new premises allows the company to better serve its existing customers and assist new customers.
Owner and managing director, Joe Camilleri, said he is excited to expand west, knowing that having people and stock onsite in Perth will enable Central to offer more assistance to WA customers.
“It’s all about good customer service,” Camilleri said. “We are already doing business in Western Australia but this new site will allow us to increase our distribution capability and greater efficiency in delivery to this market.”
Central Cleaning Supplies is already one of the largest distributors of cleaning materials, chemicals and equipment and has been catering for the professional, commercial, industrial and domestic cleaning industry for more than 30 years.
It currently serves a diverse customer base via retail outlets, commercial sales team and online stores through distribution centres in Victoria, New South Wales, South Australia and Tasmania.
Camilleri said moving into Perth was logical, as it will not only allow Central to better serve its existing base, but also to bring onboard new clients and expand its training capacity to help new cleaning start-ups get off the ground.
“We have highly experienced people on the ground who can assist our customers,” Camilleri said.
“Supporting our customers is vitally important to us. We will be able to provide equipment demonstrations and send our people on-site to train cleaners on how to efficiently and safely use our products.”
Central’s distribution centre is well stocked, Camilleri said. Feedback from companies in the Perth area have suggested that there is a gap in the market for local access to an extensive range of high quality, professional cleaning products. The showroom will also allow customers and clients to sample new products before ordering, including the company’s array of innovative technology.
“We’ve got the LionsBot range of robotic cleaners, which before, customers would only have been able to see operating on the website. We also have Camill, a range of electric utility vehicles.”
The increasing popularity of these vehicles reflects a desire from Central’s customer base to pursue more sustainable business practices. This environmentally friendly focus is in line with the company’s own ethos, which believes that sustainability should work not only for the planet, but also for the benefit of a client’s bottom line.
“Environmentally friendly electric vehicles can help put customers in a better position to win contracts, especially from companies or government sectors who might want to cut down on emissions or who simply want equipment that doesn’t make a lot of noise.”
Central’s dedication to their customers goes even further with custom branding available on cleaning robots, electric vehicles and many products.
The new premises is now open and Camilleri said he is looking forward to strengthening relationships with the growing cleaning industry in Western Australia.
“We’re here for everyone. That means the companies who looks after major facilities and the individuals who may want to come in and try out a new machine — or we can go out onsite to demonstrate the equipment to them. Commercial or domestic, we cater for everyone who wants to come in and browse the extensive products that we have on offer. Everybody is welcome.”