Reinforcing the ‘365-day a year’ commitment to their industry, INCLEAN and AUSCLEAN are further upping their investment in 2015 with a new magazine title and an active events program. The initiatives were announced by INCLEAN publisher and Interpoint (AUSCLEAN organiser) managing director Simon Cooper at AUSCLEAN 2014, MCG Melbourne.
Speaking at a pre-show sponsor and speaker welcome gathering, Cooper emphasised his organisation’s ongoing enhancement of its portfolio of print, digital and event products .
“We have introduced new efficiencies into the magazine’s publishing process and continue to invest in reader databases through digital and event activity. And, we have placed more emphasis on education in our AUSCLEAN program as well as sought value-add co-locations such as AUSCLEAN’S 2014 involvement with the Institute of Hospitality in Healthcare (IHHC).
Cooper announced that INCLEAN New Zealand magazine will be launched as a quarterly title in 2015 while AUSCLEAN Pulire 2015 will be held at Jupiters Gold Coast, Queensland on 20 and 21 October.
“With INCLEAN New Zealand , we will build on the successful Clean NZ show, which saw a 27 percent increase in visitor traffic. Through that event and INCLEAN’S long established profile in that marketplace, we have a strong presence already in New Zealand. The industry expects us to further enhance our offerings in this marketplace and we are responding,” noted Cooper.
He also explained that through its integrated product approach, the AUSCLEAN/INCLEAN portfolio allows suppliers and distributors of cleaning and hygiene products and services the very best media mix.
“My key message to you here is that our team has a wealth of experience, our resources are unsurpassed, and we will maintain a steady flow of innovative products and services,” Cooper emphasised.
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For the diary: AUSCLEAN Pulire, 20 and 21 October, 2015, Jupiters Gold Coast.