In a partnership set to transform procurement in the hygiene sector, Bunzl Australia & New Zealand has joined forces with Yarn’n, the country’s only First Nations-owned and operated toilet paper manufacturer.
The collaboration will see Yarn’n’s business-to-business “Our Bunji” range integrated into Bunzl’s national distribution network, making it easier for organisations across Australia and New Zealand to access products that carry both environmental and cultural weight.
Founded by Wiradjuri man Lane Stockton and former Wallaby David “Crofty” Croft, Yarn’n creates 100 percent recycled, FSC-certified toilet tissue that does more than just meet sustainability benchmarks. Each roll is adorned with artwork by Aboriginal and Torres Strait Islander artists, designed to spark cultural conversation in everyday spaces. Even more powerfully, half of Yarn’n’s profits support the Yalari Foundation, which provides scholarships for Indigenous children from regional and remote communities.
“Yarn’n brings together both cultural integrity and environmental responsibility,” Yarn’n CEO and co-founder Lane Stockton says. “As a proudly Indigenous-owned business that produces FSC certified and 100 percent recycled toilet paper, we align strongly with Bunzl’s goal of offering products that are both socially and environmentally conscious.”
The Bunzl–Yarn’n partnership reflects a wider shift in commercial supply chains, where product performance goes hand in hand with purpose. For Bunzl, which supplies essential goods across healthcare, cleaning, hospitality and more, the collaboration strengthens its Innovate Reconciliation Action Plan and its commitment to supplier diversity.
“Each roll helps fund education for First Nations students through Yalari and features original artwork from Indigenous artists, turning a practical product into a meaningful one,” Stockton adds. “For Bunzl, it is not just about adding a new item to the range. It is about offering something that reflects purpose, inclusion and impact.”
Already embraced by households through Woolworths’ shelves and online, Yarn’n’s reach will now extend to schools, businesses and facilities through Bunzl’s established logistics channels. This added visibility is expected to supercharge the brand’s momentum in the commercial market.
“Bunzl has the national scale and infrastructure to bring Yarn’n into places that many Indigenous-owned brands have struggled to reach,” Stockton explains. “Their network supports large customers across hospitality, government, retail, aged care, quick service restaurants and more. This partnership creates a clear pathway for Yarn’n to grow into sectors that value both reliability and cultural contribution.”
Stockton says there is also a shared intention to move beyond logistics and into deeper storytelling and cultural engagement. “Yarn’n’s B2B range called Our Bunji includes designs by First Nations artists and tells cultural stories through every product. That’s already a step toward embedding cultural meaning into everyday places like offices and venues.”
Conversations are underway with Bunzl to build out initiatives around customer education, artist features and public storytelling projects. “The idea is to give customers more than just a sustainable choice,” he says. “It’s a chance to connect with and learn from First Nations culture through something as simple as a toilet roll.”
As industries face rising pressure to deliver on environmental, social and governance (ESG) goals, partnerships like this are showing what accountability can look like in practice. But the real engine of change, Stockton believes, lies with the customer.
“Every Yarn’n order helps fund real scholarships and creates visibility for First Nations artists and stories. It is not a theoretical impact—it is a direct outcome that we share openly,” he says. “With Bunzl’s support, it is now easier for customers to choose a product that delivers on quality, sustainability and impact, all in one.”
