Veolia’s latest research reveals that 80 per cent of Australians say the composition of a product’s packaging impacts their purchasing behaviours.

Consumers say they favour items that are recyclable and that they are prepared to pay more for those products, if it means they do not end up in landfills.

The national YouGov survey, commissioned by Veolia, gave insights to consumer purchasing behaviours and their expectations of manufacturers when it comes to end-of-life solutions for packaging products.

The statistics show:

• 80 per cent of Australians say the composition of packaging impacts their purchasing behaviours.
• More than half of the population (62 per cent) say they would be willing to pay more for everyday consumables if it meant the packaging did not end up in landfill.
• 89 per cent of people think manufacturers should be required to use product packaging that is recyclable.

Veolia CEO Richard Kirkman believes these results endorse the call for a ‘pay as you buy’ strategy where those buying recyclable packaging pay less, putting the power back in consumer hands.

“More than half of the population (64 per cent) say knowing what and how to recycle is confusing, so it’s not surprising they want all packaging to be recyclable – especially at a time when we have to dispose of more packaging than normal,” he said.

Kirkman has long advocated for a ‘pay as you buy’ system which asks the entire packaging supply chain to pivot in response to consumer appetite and the environmental agenda.

Similar to the approach taken for Australia’s container deposit scheme, Kirkman says, the cost of ensuring items can be recycled and recovered is that we work together to change the status quo.

“We all need to act. Manufacturers need to make products that are recyclable, retailers need to label them consistently, local authorities need to harmonise collections, and the waste sector needs to invest in recycling infrastructure. The upside of the pay as you buy approach is that it’s cost neutral – potentially cheaper than what we do now,” he said.

As we count down to a new year, Kirkman said the time for change is now.

“We know that getting recycling right is integral to reducing the amount of waste that unnecessarily goes to landfill and in reaching the federal government’s emissions reduction targets, improving our environment and reducing the cost of living”.

“With these recent survey results, we know that consumers support bold policies that keep-up with Australia’s rate of consumption and help to accelerate the path to ecological transformation.”

Comment below to have your say on this story.

If you have a news story or tip-off, get in touch at info@incleanmag.com.au

Sign up to INCLEAN’s newsletter.